Time Frame

Title, Speakers

08:30 - 08:45

Registration

08:45 - 09:00

K. Vanhoof and W. Gersten

Opening Remarks

09:00 - 09:55

M. Jambu – Invited Talk

Modelling and Predicting Churn and Other CRM Analytics Applications.  Determining Predictive Marketing Campaigns. Telecom Experiences

09:55 - 10.15

J.-H. Chauchat, R. Rakotomalala, M. Carloz and C. Pelletier

Targeting Customer Groups using Gain and Cost Matrix : a Marketing Application

10:15 - 10:45

Coffee Break

10:45 - 11:05

W. Pijls, R. Potharst and U. Kaymak

Pattern-based Target Selection Applied to Fund Raising

11:05 - 11:25

D. Arndt and W. Gersten

Data Management in Analytical Customer Relationship Management

11.25 - 11.45

L. Pritscher and H. Feyen

Data Mining and Strategic Marketing in the Airline Industry

11.45 - 12.05

D. Eherler and T. Lehmann

Responder Profiling with CHAID and Dependency Analysis

12:05 - 12:25

W. Jaronski, J. Bloemer, K. Vanhoof and G. Wets

Use of Bayesian Belief Networks to Help Understand Online Audience

12:25 - 14:10

Lunch Break

14:10 - 14.30

H. Daniels and A. Feelders

Combining Domain Knowledge and Data for House Price Modelling with Classification Trees and Neural Networks

14:30 - 14.50

J. Kerkhofs, K. Vanhoof and D. Pannemans

Web Usage Mining on Proxy Servers: A Case Study

14:50 - 15.45

P. Boncz – Invited Talk

Actual Challenges in and for Analytical Customer Relationship Management

15.45 - 16:15

Coffee Break

16:15 - 17:00

Discussion

Closing Remarks